Your brand has something to say.
So what is Loud and how can it help you? When it comes to branding, Loud takes a simple, practical approach.
Loud combines three key elements:
Just as in individual personalities, your brand can’t pretend to be something it’s not. Attempts at contriving and force-feeding an image invariably end in failure. Today’s consumer is simply too savvy to buy it. You must be authentic.
Authenticity doesn’t come from focus groups, it comes from genuinely understanding your own brand.
- What is your personality?
- How does your audience think of you?
- How would you define your brand voice?
- What is your most important brand promise?
Once you find this deeper level of brand self-awareness, you can start to make a plan.
Consistency is the difference between noise and a signal. Between being ignored and truly being heard. To accomplish this, you must be consistent, not just in design and messaging, but in always delivering on your promise. So we keep some important questions in mind:
- Are all your communications speaking with one voice?
- Do your employees support and actively promote your brand promise?
- Do you do what you say you’ll do? Always?
- Are you establishing a familiar presence in the marketplace?
Defining your brand is one thing. Building it means sticking to it.
But wait, there’s more.
What does it really mean to “resonate” with your audience?
Some define it as finding a message that speaks to them or to a problem they face. We see it as much more. We see resonance as coming from a deep understanding of who your audience really is, and becoming a relevant part of that.
It means playing a meaningful role in the conversation. Becoming an integral part of it. Being resonant means you’re not profiting from your audience’s lifestyle, you’re enabling it. You’re enriching it. In short, you matter.
Noise bounces off the surface. Resonance is felt to the core.