The Ugly The Bad and The Good

By Marty Ferrini | 19 Jun 2008

By now, surely everyone with an interweb connection has taken note of the stark contrast between the Obama and MacCain campaign’s marketing savvy or complete lack thereof - “let’s go with this lovely lime green backdrop, it really brings out your eyes!”.

As I was reminded by Frank Rich’s most recent article in the New York Times, a lot can also be divined from the design of the presidential candidate’s websites. Check it out. Open up a modern browser (Firefox, Safari, IE7) and open up a tab each for these links:

McCain, Clinton, Obama.

Kind of shocking isn’t it?

Politics aside, it’s pretty clear that “brand Obama” has got it all over the competition. Interesting no?

Hey! This wasn’t written by a politician! It was written by Marty Ferrini, who does awesome work at Loud Dog, a boutique design firm in San Francisco that designs identities, websites, and marketing material.

If you want us to do awesome work for you, if you have a question, or if you’re just feeling lonely and want to chat, we want to hear from you!

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