Loud Dog Links

December 23, 2009

• Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign (Mashable)
  Wow.
  by: Josh Orum | tags: marketing, socialMedia

December 21, 2009

• A Social Media Strategy Checklist (ClickZ)
  Before you spend money on building a social media presence, take a step back and craft a strategy. If you don't spend money with a strategy, you're throwing it away.
  by: Josh Orum | tags: business, marketing, socialMedia

December 20, 2009

• Itâ��s All About Selling for Survival
  "Selling” conjures up negative images of used-car salesmen peddling clunkers. But the ability to persuade people to believe in you is a necessity. That’s because sales is not just about selling things for money. Selling is about life.
  by: Josh Orum | tags: business
• The End Of Hand Crafted Content (TechCrunch)
  My advice to readers is just this – get ready for it, because you’ll be reading McDonalds five times a day in the near future. My advice to content creators is more subtle. Figure out an even more disruptive way to win, or die.
  by: Josh Orum | tags: business, content, copywriting, seo

December 19, 2009

• What You Need To Know About Behavioral CSS (Smashing Magazine)
  Interesting article on new interactive behaviors in CSS3.
  by: Josh Orum | tags: css, webdesign

December 18, 2009

• Social Media Checklist for Small and Medium Size Businesses (ClickZ)
  Nine ways that SMBs can develop a viable social media marketing strategy.
  by: Josh Orum | tags: onlineMarketing, socialMedia

December 16, 2009

• Stronger, Better, Faster Design with CSS3 (Smashing Magazine)
  Another interesting look at design techniques that are now easy to do with CSS3. HTML5 and CSS3 are going to allow really rich, interesting interfaces, and websites that don't have them are going to suffer by comparison. Of course, we need to remember that IE and other browsers may not support everything.
  by: Josh Orum | tags: webdesign, webdevelopment
• SEO Best Practices When Moving a Web Site (ClickZ)
  Good article covering what to do when moving a website from one domain to another. I feel like we've covered this before, but this is a good read regardless.
  by: Josh Orum | tags: seo, webDevelopment, websiteRedesign

December 15, 2009

• Measuring SEO Results (Search Engine Watch)
  Highlights a few of the more useful ways to measure your SEO results. (Obviously you should define your own KPIs, but this could be a good start.)
  by: Josh Orum | tags: analytics, onlineMarketing, seo
• 2009's 20 Most Unoriginal Online Media Planning Strategies (ClickZ)
  20 ways to improve your online media strategies.
  by: Josh Orum | tags: onlineMarketing

December 14, 2009

• Testing: Lost Revenue That Is Priceless (ClickZ)
  The key with testing is to look at it as a long-term investment in your e-mail marketing program - not just improving a single campaign.
  by: Josh Orum | tags: analytics, emailMarketing

December 10, 2009

• The reason social media is so difficult for most organizations (Seth's Blog)
  It's a process, not an event.
  by: Josh Orum | tags: business, marketing, socialMedia

December 8, 2009

• Letting Go of John Hancock (A List Apart)
  Interesting article on paperless signatures and contracts.
  by: Josh Orum | tags: business

December 7, 2009

• Short-Term Memory and Web Usability (Jakob Nielsen's Alertbox)
  The human brain is not optimized for the abstract thinking and data memorization that that websites often demand. Many usability guidelines are dictated by cognitive limitations.
  by: Josh Orum | tags: usability

December 4, 2009

• Google DNS makes the web faster (kottke.org)
  Google introduces a public DNS server to make the web faster. Why invest in making the web faster? Their research showed that speed was critical: half a second delay caused a 20% drop in traffic.
  by: Josh Orum | tags: business, usability, webStrategy

December 3, 2009

• The unclicking 84% (Seth's Blog)
  If your business is built around the kind of person who clicks, you win. If it isn't, you either need to not buy ads online or buy ads optimized for attention and familiarity, not clicks.
  by: Josh Orum | tags: bannerAds, onlineMarketing
• Google Analytics Launches Asynchronous Tracking
  Certainly a good thing for GA, but better that is sets an example for all third party javascript vendors out there.
  by: Matt DeClaire | tags: analytics, bestpractices, javascript

December 1, 2009

• Yes, Facebook Is a Business Tool : MarketingProfs
  by: Jodi Wing | tags: facebook, socialmedia