Loud Dog Links
The Loud Dog team is constantly scouring the Interwebs, looking for the most interesting content, in an effort to keep you up to date. Check back from time to time for a dose, subscribe to the RSS feed, or sign up for weekly emails.
5 links
tag: bannerAds
December 3, 2009
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The unclicking 84% (Seth's Blog)
If your business is built around the kind of person who clicks, you win. If it isn't, you either need to not buy ads online or buy ads optimized for attention and familiarity, not clicks.
by: Josh Orum | tags: bannerAds, onlineMarketing
August 21, 2009
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Smaller, integrated banners work better than big banners (Online Media Daily)
Because small square and rectangular banners can be integrated into webpages, they aren't as likely to suffer from user's "banner blindness" as large skyscraper and leaderboard banners.
by: Josh Orum | tags: bannerAds, onlineMarketing
April 7, 2009
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Lotame: Size matters in online advertising (Adotas)
A recent study of a bazillion ads served (well, 148M) discovered that square "medium rectangle" ads had the biggest impact based on time viewed, over twice as long as leaderboards and way way longer than skyscrapers.
by: Josh Orum | tags: bannerAds, onlineMarketing
October 28, 2008
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Six Crucial Banner Tips From the Media Guy (ClickZ)
Design and creative work plays a central role in successful banner ad campaigns, but don't let design get carried away: metrics drive the message.
by: Josh Orum | tags: bannerAds, onlineMarketing
October 16, 2008
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What If You Ran an Ad, and Nobody Saw It? (GigaOM)
Jakob Nielsen reminds us that banner ads are a waste of money. “Ads might as well not exist as far as users are concerned, except for search ads.”
by: Josh Orum | tags: bannerAds, onlineMarketing
