Loud Dog Links

November 4, 2009

• Modern Brand Building
  Great slide show.
  by: Josh Orum | tags: branding

September 28, 2009

• What Google's Sidewiki Means to Marketers (ClickZ)
  On September 23, Google released Sidewiki, a Google Toolbar-based plug-in that allows anyone to add her own shared side notes to any (yes, any) Web page. What does this mean for your brand management?
  by: Josh Orum | tags: branding, marketing

June 25, 2009

• The Bug, the Worm and the Death Star (Identity Forum)
  Deep in the conservative bowels of corporations and brand identity firms, they've got cute little nicknames for logos. The GE logo is The Meatball, the AT&T logo is The Death Star, and the Warner logo is Two and a Half Hot Dogs. (via Kottke)
  by: Josh Orum | tags: branding, design, identity

June 19, 2009

• Utility Marketing: Usefulness Creates Connections (Odopod)
  By creating brand-supporting applications that consumers (and customers) can easily use to solve immediate problems, companies are able to shortcut the traditional marketing and create better relationships with their customers.
  by: Josh Orum | tags: branding, marketing

June 2, 2009

• Warmer, Fuzzier - The Refreshed Logo (NYTimes.com)
  A bunch of prominent consumer brands have changed their trademarks this year. The NYT explores some of the changes and the reasons behind them.
  by: Josh Orum | tags: branding, design

February 6, 2009

• 30+ Apps for Doing Business on Facebook
  More tips for business promotion on facebook. Yipee!
  by: Martin Ferrini | tags: applications, apps, branding, business, facebook, howto, marketing, media, networking, productivity, promotion, social, social.media, socialmedia, socialnetworking, technology, tips, tools, web2.0

January 7, 2009

• Why the Obama "Brand" Is Working (Newsweek)
  This is an old article, but I'm linking to it because it emphasizes the importance of consistent branding, and the fact that when it comes to branding, as with most things, the details really matter.
  by: Josh Orum | tags: branding, design, marketing

November 17, 2008

• B2B Branding — Neutron LLC
  by: Jodi Wing | tags: b2b, b2bmarketing, branding, design
• Invisible Branding — Neutron LLC
  by: Jodi Wing | tags: B2Bmarketing, branding, design

May 19, 2008

• Inside Brand Obama. A really nice video illuminating the story behind the excellent "branding" of the Barack Obama campaign
  It really is a fantastic logo and logotype. Hopeful, patriotic, very modern yet evocative of tradition and flexible enough to be customized for all the various Obama centric groups.
  by: Martin Ferrini | tags: branding, design, identity, logo, marketing

March 19, 2008

• Conversation Agent: Leading Brands Lead
  Insight on why leading brands stand out among the rest.
  by: Jodi Wing | tags: branding, design