Loud Dog Links
The Loud Dog team is constantly scouring the Interwebs, looking for the most interesting content, in an effort to keep you up to date. Check back from time to time for a dose, subscribe to the RSS feed, or sign up for weekly emails.
7 links
tag: emailMarketing
March 2, 2010
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Make the Most of Your Transactional E-mails (Direct Mag)
Confirmation e-mails are the most likely emails to be opened and read. So, include a little marketing in them without going over the top.
by: Josh Orum | tags: emailMarketing, webapps
December 14, 2009
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Testing: Lost Revenue That Is Priceless (ClickZ)
The key with testing is to look at it as a long-term investment in your e-mail marketing program - not just improving a single campaign.
by: Josh Orum | tags: analytics, emailMarketing
June 3, 2009
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Six Steps to Easier E-mail (ClickZ)
Good list of best practices for e-mail marketing.
by: Josh Orum | tags: bestPractices, emailMarketing -
Shorter Subject Lines outperform in e-mail marketing (Direct Mag)
Not surprisingly, a study by MailerMailer found that shorter subject lines led to high open and click-through rates. What was surprising is that the results were almost double!
by: Josh Orum | tags: emailMarketing
February 8, 2009
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Study: Best and Worst Subject Lines by Open Rate
Interesting look at actual subject line open rates. The more straightforward the subject, the higher the open rate.
by: Josh Orum | tags: emailMarketing
October 6, 2008
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Really Simple E-mail Segmentation: Engaging Your VIP Customers (ClickZ)
In addition to "normal" audience segmentation, you can see big improvements in your e-mail campaigns by segmenting by responses - by engaging with those who respond and take action.
by: Josh Orum | tags: emailMarketing
October 1, 2008
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A New Chapter in Low-Cost Lead Generation (ClickZ)
Sending out an entire e-book, one chapter at a time, is an interesting idea for generating lots of low-cost, high-quality leads.
by: Josh Orum | tags: emailMarketing, onlineMarketing
