Loud Dog Links

June 23, 2010

• Google Dislikes Marketing And PR - Which Is Why It's New Services Fail - SVW
  Effective marketing is going to become ever more important, and more expensive, simply because the media tsunami is raising the bar for everyone to stand out.
  by: Josh Orum | tags: marketing

April 16, 2010

• The Four Pillars of Building Instant Trust Online (ClickZ)
  Nice overview of establishing trust and credibility online. Most of the principles apply to offline communication as well.
  by: Josh Orum | tags: marketing, webdesign

March 25, 2010

• Now available: Reach the right audience through remarketing (Inside AdWords)
  Google (finally) introduces remarketing. Very powerful feature for marketers.
  by: Josh Orum | tags: advertising, adwords, marketing

March 24, 2010

• Sequoia’s Kvamme: Social Media Marketing Can Replace Advertising (GigaOM)
  I've been writing recently about how advertising is dying as a model (advertising's not going away, it's just changing, and will rarely be enough to support a media/content business in the future). Here's more on that.
  by: Josh Orum | tags: marketing, socialMedia

January 15, 2010

• Red Cross Raises $1,000,000+ for Haiti Through Text Message Campaign
  by: Jodi Wing | tags: haiti, marketing, redcross, socialmedia, text

December 23, 2009

• Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign (Mashable)
  Wow.
  by: Josh Orum | tags: marketing, socialMedia

December 21, 2009

• A Social Media Strategy Checklist (ClickZ)
  Before you spend money on building a social media presence, take a step back and craft a strategy. If you don't spend money with a strategy, you're throwing it away.
  by: Josh Orum | tags: business, marketing, socialMedia

December 10, 2009

• The reason social media is so difficult for most organizations (Seth's Blog)
  It's a process, not an event.
  by: Josh Orum | tags: business, marketing, socialMedia

November 25, 2009

• HBS Cases: Customer Feedback Not on elBulli's Menu (HBS Working Knowledge)
  For Chef Ferran Adrià particular business owner, creativity and innovation trump any traditional decisions about pricing and operations.
  by: Josh Orum | tags: business, marketing

October 12, 2009

• Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Nielsen's Alertbox)
  Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
  by: Josh Orum | tags: marketing, onlineMarketing, pr, webdesign

September 28, 2009

• What Google's Sidewiki Means to Marketers (ClickZ)
  On September 23, Google released Sidewiki, a Google Toolbar-based plug-in that allows anyone to add her own shared side notes to any (yes, any) Web page. What does this mean for your brand management?
  by: Josh Orum | tags: branding, marketing

July 7, 2009

• Study: Older C-Level Execs Avoid Twitter, Blogs (ClickZ)
  The headline highlights the people who aren't using online broadcast mediums, but what surprised me was that 56% of C-level execs below 40 contribute to Twitter or blogs regularly.
  by: Josh Orum | tags: marketing, twitter

June 19, 2009

• Utility Marketing: Usefulness Creates Connections (Odopod)
  By creating brand-supporting applications that consumers (and customers) can easily use to solve immediate problems, companies are able to shortcut the traditional marketing and create better relationships with their customers.
  by: Josh Orum | tags: branding, marketing

May 18, 2009

• Luxury vs. premium (Seth's Blog)
  Interesting note by Seth Godin. Luxury goods are expensive because of scarcity. Premium brands are expensive because they are better.
  by: Josh Orum | tags: business, marketing, positioning

April 8, 2009

• The Secret of Great Online Customer Service (Peter Clark)
  Speed. Be so remarkably quick it surprises the user.
  by: Josh Orum | tags: business, marketing

April 5, 2009

• Twitter: Building Businesses Tweet by Tweet (BusinessWeek)
  by: Josh Orum | tags: marketing, twitter

March 17, 2009

• How to Measure Engagement on Twitter—and Savor the Tweet Smell of Success : MarketingProfs Articles
  Tools and suggestions for measuring your company's success on twitter.
  by: Jodi Wing | tags: marketing, metrics, twitter

March 16, 2009

• 42 Ways To Distribute Your Content | Junta42 Resources
  A list of 42 specific examples of content marketing in action.
  by: Jodi Wing | tags: content, contentdistribution, marketing

March 12, 2009

• Startup PR on a Shoestring (Twilio)
  by: Josh Orum | tags: marketing, pr, startups

March 6, 2009

• Penelope's Guide to Blogging | Penelope Trunk's Brazen Careerist
  A great resource for people looking for work, looking to start a blog or looking to hire a "hard-to-find" candidate. Her writing is really succinct and honest.
  by: Jodi Wing | tags: blogging, hiring, howto, marketing, reference