Loud Dog Links

March 30, 2010

• Social Media + Search Marketing + Online Media = Success (ClickZ)
  Instead of categorizing different marketing techniques under different disciplines, most blur the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to create synergy between those three channels.
  by: Josh Orum | tags: onlineMarketing

January 4, 2010

• Nine Tools for Your Link-Building Toolkit (ClickZ)
  Some easy-to-follow advice for generating in-bound links. Basically: be organized.
  by: Josh Orum | tags: onlineMarketing, seo

December 18, 2009

• Social Media Checklist for Small and Medium Size Businesses (ClickZ)
  Nine ways that SMBs can develop a viable social media marketing strategy.
  by: Josh Orum | tags: onlineMarketing, socialMedia

December 15, 2009

• Measuring SEO Results (Search Engine Watch)
  Highlights a few of the more useful ways to measure your SEO results. (Obviously you should define your own KPIs, but this could be a good start.)
  by: Josh Orum | tags: analytics, onlineMarketing, seo
• 2009's 20 Most Unoriginal Online Media Planning Strategies (ClickZ)
  20 ways to improve your online media strategies.
  by: Josh Orum | tags: onlineMarketing

December 3, 2009

• The unclicking 84% (Seth's Blog)
  If your business is built around the kind of person who clicks, you win. If it isn't, you either need to not buy ads online or buy ads optimized for attention and familiarity, not clicks.
  by: Josh Orum | tags: bannerAds, onlineMarketing

October 12, 2009

• Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Nielsen's Alertbox)
  Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
  by: Josh Orum | tags: marketing, onlineMarketing, pr, webdesign

September 19, 2009

• Understanding Users of Social Networks (HBS Working Knowledge)
  Among other things, findings show that people don't click through on advertising on social networks. "A good analogy is to imagine sitting at a table with friends when a stranger pulls up a chair, sits down, and tries to sell you something while you are talking to your friends. You will not get far with a strategy like this."
  by: Josh Orum | tags: onlineMarketing, socialMedia

August 21, 2009

• Smaller, integrated banners work better than big banners (Online Media Daily)
  Because small square and rectangular banners can be integrated into webpages, they aren't as likely to suffer from user's "banner blindness" as large skyscraper and leaderboard banners.
  by: Josh Orum | tags: bannerAds, onlineMarketing

April 7, 2009

• Lotame: Size matters in online advertising (Adotas)
  A recent study of a bazillion ads served (well, 148M) discovered that square "medium rectangle" ads had the biggest impact based on time viewed, over twice as long as leaderboards and way way longer than skyscrapers.
  by: Josh Orum | tags: bannerAds, onlineMarketing

April 5, 2009

• How Geico Wastes $90MM a Year on Search Engine Marketing (Tippingpoint Labs)
  Good point about online marketing spending. Basically, there are uses for paid links, and uses for organic links. Be smart about them and you'll save lots.
  by: Josh Orum | tags: onlineMarketing

March 2, 2009

• 50 Twitter Tools and Tutorials For Designers and Developers (Smashing Magazine)
  Like the title says
  by: Josh Orum | tags: onlineMarketing, twitter

February 26, 2009

• Twitter FAQ: RT, HT, OH Explained. (Brent Ozar)
  Twitter slang explained. I found this useful when I kept seeing things everywhere.
  by: Josh Orum | tags: onlineMarketing, twitter
• How to Change the World: How to Use Twitter as a Twool (Guy Kawasaki)
  More twitter tips.
  by: Josh Orum | tags: onlineMarketing, twitter
• The 90-10 Rule for Successful Twitter Networking (TwitTip)
  Cool advice for using twitter for bidness.
  by: Josh Orum | tags: onlineMarketing, twitter

February 6, 2009

• How do you find keywords in a specialized industry?
  by: Matt DeClaire | tags: onlinemarketing

January 28, 2009

• SEMMYS.org: Honoring Great Search Marketing Content Online
  Wow. I am immediately going to look for "Best Articles" awards for all kinds of topics.
  by: Matt DeClaire | tags: analytics, onlinemarketing, sem, seo

October 28, 2008

• Six Crucial Banner Tips From the Media Guy (ClickZ)
  Design and creative work plays a central role in successful banner ad campaigns, but don't let design get carried away: metrics drive the message.
  by: Josh Orum | tags: bannerAds, onlineMarketing

October 23, 2008

• B2B Ad Networks Are on the Rise (Adotas)
  Interesting note that more b2b networks are coming online.
  by: Josh Orum | tags: b2b, onlineMarketing

October 20, 2008

• Why You Don't Rank on Search Engines (ClickZ)
  Good point: if your site isn't worth linking to, no one's going to link to it, and it won't rank. If that's the case, of course, might as well by advertising.
  by: Josh Orum | tags: onlineMarketing, seo