Design Versus Art
Andy Rutledge responds to Milton Glazer’s essay at AIGA with this comparison of art and design:
Art involves no responsibility to anyone other than the artist’s ideas, ideals, vision and purpose. Design, on the other hand, involves a responsibility to everyone and everything other than those things. For example: to the client’s needs, the client’s aims, the client’s expectation of result, the clients’ customers’ expectations, needs and concerns, …even to the public at-large.
Within the design community, I’m surprised by how many people don’t get this distinction – or they think that art is the higher purpose. I think that’s silly – design is awesome! Design serves the common good; art frequently serves a single person. Design creates value, design makes lives easier, better and more enjoyable. Hooray design!
Hey! This wasn't written by a pack of aardvaks! It was written by Josh Orum, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
If you want us to do awesome work for you, if you have a question, or if you're just feeling lonely and want to chat, we want to hear from you!