Design Versus Art
Andy Rutledge responds to Milton Glazer’s essay at AIGA with this comparison of art and design:
Art involves no responsibility to anyone other than the artist’s ideas, ideals, vision and purpose. Design, on the other hand, involves a responsibility to everyone and everything other than those things. For example: to the client’s needs, the client’s aims, the client’s expectation of result, the clients’ customers’ expectations, needs and concerns, …even to the public at-large.
Within the design community, I’m surprised by how many people don’t get this distinction – or they think that art is the higher purpose. I think that’s silly – design is awesome! Design serves the common good; art frequently serves a single person. Design creates value, design makes lives easier, better and more enjoyable. Hooray design!
Hey! This wasn't written by a congress of ravens! It was written by Josh Orum, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
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