Why You Should Invest in Visual Design
When most people think of design, they think of Visual Design – the stuff you see – rather than other aspects, that I’ve addressed elsewhere. Still, the value isn’t always apparent. My friend Jon uses a great analogy to explain the importance of visual design.
Banks usually design their buildings to look solid and stable. Back when people actually went to banks, this was especially important: your bank would have big columns, nice marble counters, high ceilings. All these things to make you feel that the money you were giving them was safe and secure. Even today, though fewer banks are as formal, they still have a feeling of stability and security.
There’s a simple reason for this: would you feel safe if you visited your bank and your banker sat in a folding chair and hadn’t showered?
Why would a website be any different? Do you feel safe doing business with a company who’s logo looks like it was created in Word and who’s website was built over the weekend? Or will they vanish tomorrow?
Your identity, your website and your brochure tell your customers who you are. If you have them at all, they should reflect the image you want to portray.
Hey! This wasn't written by a bevy of otters! It was written by Josh Orum, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
If you want us to do awesome work for you, if you have a question, or if you're just feeling lonely and want to chat, we want to hear from you!