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New Year, Newer Site

By on Feb 21, 2008 in Loud Dog News, Loud Dog Projects

At the very end of last year, we relaunched louddog.com. Now, barely two months later, we’re releasing the next version. The fundamental design remains the same, but it’s undergone major surgery, both up front and behind the scenes, been cleaned up, tightened up and features a redesigned portfolio section.

What’s up with this new design anyway?

If you scroll through our old blog entries, you’ll eventually find one that’s titled, “New Loud Dog Corp Website Launches.” That’s when we launched our previous design. It was big, red and bold. It featured cool blurry pictures and a lot of color. We received a lot of complements about it over the past three and a half years.

Complements or no complements, it had been _three and a half years_! Moreover, Loud Dog has changed a lot since we last redesigned, and we wanted to come up with something that reflected where we were and what we were doing.

A super-minimalist look and feel.

The most striking change is the new site’s minimalist look and feel, a stark contrast to our old site, and unlike many other agency sites. We chose this for three reasons:

  1. to reflect our focus on our clients;
  2. to keep attention on our work; and
  3. to show that we understand the value of our visitors’ time by removing anything extra from the equation.

Rewritten content.

We evaluated and completely rewrote most of the content to be clearer and communicate more information about what we do and how we do it.

Highlighted and expanded articles section.

Another significant change was to highlight the previous “articles” section, and rename it “Bloggity.” We settled on Bloggity after a ton of internal debate. The name is intended to be fun and bring a bit of levity to an otherwise staid site. We also introduced funky date representations (people have responded really positively to them).

What’s changed in this latest version?

We’ve spent the last month redoing and rethinking the site from scratch. This is what made it in.

We tightened up the design.

  • The biggest thing we adjusted was spacing: by grouping related individual elements more tightly (a title and an article, for example), and increasing the space between separate element groups, we created a cleaner (and easier to read) layout.
  • Another major addition is the introduction of guidelines, which highlight the grid a bit more and give it a more professional feel.
  • We left-aligned the site. Almost all of our designs are centered, and we were frankly tired of it. Also, the left-alignment creates some differentiation between our site and the designs we’re creating for clients.

We merged “services” into a completely revamped portfolio section.

The new section, titled “Work,” contains far more project examples, is better organized and much easier to navigate. We hope you like it.

We reprogrammed the client-side code from scratch.

Although the design changes didn’t affect the overall feel of the site, they were all over the place and fundamental enough to warrant a fresh set of templates.

Additionally, we simplified the content management system to include less of the site, making it easier to maintain frequently updated areas of the site, and giving us greater flexibility over other areas.

We’d appreciate your feedback!

If you have any comments, suggestions or complaints, please send them my way! Just send an e-mail to and I’ll be sure to respond.

Hey! This wasn't written by a flock of camels! It was written by , who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.

If you want us to do awesome work for you, if you have a question, or if you're just feeling lonely and want to chat, we want to hear from you!

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