The Ugly The Bad and The Good
By now, surely everyone with an interweb connection has taken note of the stark contrast between the Obama and MacCain campaign’s marketing savvy or complete lack thereof – “let’s go with this lovely lime green backdrop, it really brings out your eyes!”.
As I was reminded by Frank Rich’s most recent article in the New York Times, a lot can also be divined from the design of the presidential candidate’s websites. Check it out. Open up a modern browser (Firefox, Safari, IE7) and open up a tab each for these links:
Kind of shocking isn’t it?
Politics aside, it’s pretty clear that “brand Obama” has got it all over the competition. Interesting no?
Hey! This wasn't written by a herd of yaks! It was written by Marty Ferinni, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
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