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Announcing, Hosted by Cloudera

By on Mar 13, 2012 in Brand and Identity Design

We’re happy to support our friends at Cloudera as they launch The first event of its kind, HBaseCon will bring HBase users, contributors, administrators, and app developers to San Francisco for a one-day event.

Loud Dog worked with Cloudera, the host of HBaseCon, to design the event identity and event microsite, using our own WordPress plugin.

For the event identity, we took inspiration from the existing Apache HBase logo and infused it with subtle San Francisco flair by using the color International Orange (Engineering).  Not to be confused with International Orange (Aerospace), the dark orange is the same color used to paint the Golden Gate Bridge.

To appeal to the conference’s developer audience, the site has a light gray grid background, scattered with metaphorical “bits of data” in the header. “The inspiration for the site came from HBase itself, as it focuses on the hosting of Bigtables with column-oriented storage,” says art director Jodi Wing.

HBaseCon 2012 will take place on Tuesday, May 22, 2012  in San Francisco. For more information, visit

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