Midokura Partners with Loud Dog for a New Look
As a Japanese company looking to expand globally with a focus on the US market, Midokura knew it needed to redesign its website to connect with prospective enterprise customers, partners, and investors. Part of this challenge would be the multilingual requirements — how to efficiently manage both English and Japanese sites.
Loud Dog worked closely with Midokura’s San Francisco team to learn about network virtualization and the their company, redesign the website, add multi-language support, and develop new marketing messaging.
The cloud infographic on the homepage quickly demonstrates Midokura’s value — by virtualizing your network, you can expand your business potential. Taking a cue from the Midokura logo, the blue and green color palette is friendly and modern. The rest of the site, from icons to menu items, remains clean and simple.
The language issues were a bit more complex. Loud Dog used a combination of strategies to bring the site to an international crowd. The WordPress theme was localized, translated into Japanese, and then installed on a multisite installation of WordPress, where separate English and Japanese sites are managed. Using a multisite language switching plugin, pages were paired across the two sites to provide the visitor with a seamless translation experience.
“Loud Dog really took the time to get to know us as a company and learn about our technology,” said Adam Johnson, Midokura’s General Manager. “We’ve come away from the project with some great management tools and site that truly reflects our organization.”
Congratulations to our friends at Midokura on the launch of their new website. Be sure to check out Midokura’s new site — while you’re there, you just might learn something new about the cloud!
Hey! This wasn't written by a quiver of finches! It was written by Emily Meinhardt, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
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