When a culture of dominance fails
We talk a lot about how important it is to represent your culture authentically. That’s often interpreted as “you need a nice, happy culture.” But that’s not necessarily true! The flip side is a culture of dominance: your company drives hard, emphasizes performance, and executes flawlessly. People know you’re cutthroat, but the results speak for themselves.
But what happens when your company makes a mistake? What happens when there’s a misstep? What happens when the results no longer speak for themselves?
Well, then you just have a culture of assholes. Is that what you want?
Hey! This wasn't written by a gang of elk! It was written by Josh Orum, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
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