When a culture of dominance fails
We talk a lot about how important it is to represent your culture authentically. That’s often interpreted as “you need a nice, happy culture.” But that’s not necessarily true! The flip side is a culture of dominance: your company drives hard, emphasizes performance, and executes flawlessly. People know you’re cutthroat, but the results speak for themselves.
But what happens when your company makes a mistake? What happens when there’s a misstep? What happens when the results no longer speak for themselves?
Well, then you just have a culture of assholes. Is that what you want?
Hey! This wasn't written by a consortium of crabs! It was written by Josh Orum, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
If you want us to do awesome work for you, if you have a question, or if you're just feeling lonely and want to chat, we want to hear from you!