Search Engine Optimization (SEO) is still all about content!
Way back in 2005, I wrote a post titled “SEO is all about content.”
Well, I’m happy to report that nine years later, it’s still all about content – only more so.
Local search engine marketing (local SEO) is different than normal (“global”?) SEM, and it requires different techniques to get your local site to the top, whether you have a single local presence or many local presences. Luckily, with a little work, you do three things to make sure your customers can find you.
What about the keywords meta tag? Back in the day, focusing on the keywords meta tag was what SEO was all about, but its importance has diminished to the point of near-irrelevance in search engine rankings. Modern search engines focus on actual content, not the keywords tag. To learn more about having good online reach with your website and specially driven to real estate, visit Showcase IDX.
Obviously something’s better than nothing, particularly if you have very little content on a page, so there’s no reason not to put something there, but you shouldn’t spend time on this tag. I typically recommend that clients just use a standard keyword mix in this area and focus their energy on identifying keywords as discussed in the next steps.
Finally, run paid search campaigns on Google, Yahoo and MSN Live. All three of these services allow you to target your ads geographically.
As with any paid link campaign, you should identify a number of keywords and phrases before you begin the campaign, and I strongly recommend developing promotions and related landing pages to ensure the campaign’s success.
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Hey! This wasn't written by a scope of pelicans! It was written by Josh Orum, who does awesome work at Loud Dog, a digital branding firm in San Francisco that helps businesses express themselves authentically via identities, websites, and marketing collateral.
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