Namestorming is Loud Dog’s term for the brainstorm sessions we do to develop new names for clients. Learn more about our process in this post from our series on corporate and product naming.
Articles by Josh Orum
A branding project is an expensive undertaking. What do you get for it?
Loud Dog recently took another deep dive into the world of high performance computing (HPC) when we created an award-winning product identity for Whamcloud’s flagship software offering. Learn more about it.
A good name can contribute to your brand equity, and can support your company’s positioning. In this article, we explore different types of words, different types of names to understand how they work together.
At the most basic level, coming up with a name is easy: just write down a bunch of ideas, and pick the one that you like best. But this is easier said than done. Maximize your chances of success by defining your brand structure first.
A tagline can be one of your most powerful marketing tools – it can describe what you do, generate interest, and make your brand more memorable. It’s important to note, however, that as great as taglines are, sometimes they aren’t necessary and can be distracting. While every company must have a name, logo, and visual…
In this article, Josh Orum explains Loud Dog’s brand model, describes what a brand is, identifies the pieces that go into its creation, and discusses how brands are a management tool as well as a marketing tool.
We’re excited to announce a new company – Clover by Clover – who we helped launch on Friday, November 6, 2010. Clover by Clover is an online tool for giving more meaningful gifts, and initially targeted at childrens’ parties. With Clover by Clover, your child doesn’t receive a bunch of gifts they don’t really want,…
In a down economy, most companies aren’t focusing on recruiting. On the contrary, high unemployment means that few companies suffer from a lack of résumés. But Loud Dog-client EM-Assist takes a very different view. In fact, they view demonstrating a commitment to employees as a key strategy to long-term growth and success.
If your tagline isn’t incredibly awesome, stop using it now! Create a great one, or don’t use one at all.