Loud dog news, articles, tutorials, and gossip.
As a business strategist with a background in information architecture, visual design and programming, Josh is an expert at the application of design and technology to business challenges.
A graduate of Claremont McKenna College, Josh worked as a strategic consultant and product manager before starting Loud Dog in 2000. At Loud Dog, Josh has worked with a range of clients, from very large (Fujitsu, Cisco Systems) to very small (his mom), all the while focusing on making the web—and the world—a better place: easier to use, nicer to look at and better at enabling customers and companies to do what they want, when they want.
Josh pretty much works all the time, but you may find him occasionally skiing, climbing, or mountaineering in the Sierra Nevadas.
By Josh Orum on Nov 7, 2012 in Branding Fundamentals, Business Strategy
Namestorming is Loud Dog’s term for the brainstorm sessions we do to develop new names for clients. Learn more about our process in this post from our series on corporate and product naming.
By Josh Orum on Sep 6, 2012 in Brand and Identity Design, Branding Fundamentals
A branding project is an expensive undertaking. What do you get for it?
By Josh Orum on Jun 18, 2012 in Brand and Identity Design, Loud Dog Projects
Loud Dog recently took another deep dive into the world of high performance computing (HPC) when we created an award-winning product identity for Whamcloud’s flagship software offering. Learn more about it.
By Josh Orum on Apr 5, 2012 in Brand and Identity Design, Branding Fundamentals
A good name can contribute to your brand equity, and can support your company’s positioning. In this article, we explore different types of words, different types of names to understand how they work together.
By Josh Orum on Feb 15, 2012 in Brand and Identity Design, Branding Fundamentals
At the most basic level, coming up with a name is easy: just write down a bunch of ideas, and pick the one that you like best. But this is easier said than done. Maximize your chances of success by defining your brand structure first.
By Josh Orum on Nov 8, 2011 in Brand and Identity Design, Branding Fundamentals
A tagline can be one of your most powerful marketing tools – it can describe what you do, generate interest, and make your brand more memorable. It’s important to note, however, that as great as taglines are, sometimes they aren’t necessary and can be distracting. While every company must have a name, logo, and visual…
By Josh Orum on Jun 14, 2011 in Brand and Identity Design, Branding Fundamentals, Business Strategy
In this article, Josh Orum explains Loud Dog’s brand model, describes what a brand is, identifies the pieces that go into its creation, and discusses how brands are a management tool as well as a marketing tool.
By Josh Orum on Nov 6, 2010 in Loud Dog News
We’re excited to announce a new company – Clover by Clover – who we helped launch on Friday, November 6, 2010. Clover by Clover is an online tool for giving more meaningful gifts, and initially targeted at childrens’ parties. With Clover by Clover, your child doesn’t receive a bunch of gifts they don’t really want,…
By Josh Orum on Oct 6, 2010 in Loud Dog News, Loud Dog Projects
In a down economy, most companies aren’t focusing on recruiting. On the contrary, high unemployment means that few companies suffer from a lack of résumés. But Loud Dog-client EM-Assist takes a very different view. In fact, they view demonstrating a commitment to employees as a key strategy to long-term growth and success.
By Josh Orum on Nov 19, 2009 in Brand and Identity Design
If your tagline isn’t incredibly awesome, stop using it now! Create a great one, or don’t use one at all.
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