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Building a foundation for your brand

By on Sep 15, 2014 in Uncategorized

When we begin any branding-related project, our first step is to build a solid foundation. Regardless of the final deliverables, this is generally where most of the true value lies, if a company is able to take advantage of it. So what does that foundation look like? Every branding agency has its own approach, but…

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Corporate versus product positioning

By on Mar 28, 2014 in Uncategorized

A frequent source of confusion when it comes to positioning is the difference between corporate positioning and product positioning. This is especially the case in enterprise software companies and tech startups, where product and company are one and the same. Although the goals of positioning are the same in each case – establishing a defined and memorable…

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When a culture of dominance fails

By on Nov 14, 2013 in Uncategorized

We talk a lot about how important it is to represent your culture authentically. That’s often interpreted as “you need a nice, happy culture.” But that’s not necessarily true! The flip side is a culture of dominance: your company drives hard, emphasizes performance, and executes flawlessly. People know you’re cutthroat, but the results speak for…

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Nuage Networks: A brand new brand

By on May 31, 2013 in Brand and Identity Design

Alcatel-Lucent, the global telecommunications giant, approached Loud Dog in late 2012 with an exciting opportunity: they were launching a spin-out startup venture, called Nuage Networks, which would introduce a next-generation software-defined networking (SDN) solution. “Nuage” is French for “cloud” and their software will help massive datacenters make delivery for cloud services a reality. With a team composed of…

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Code and Art Come to the Bay Bridge

By on Mar 5, 2013 in Loud Dog Culture

We love any opportunity to explore the relationship between code and design here at Loud Dog, so when we heard about Leo Villareal’s project to put choreographed LED lights on the Bay Bridge, we knew we were in for a treat. Wanting to learn more, I headed to SFMOMA to learn more about the artist…

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Seeing MESVision® Through a New Lens

By on Jan 3, 2013 in Loud Dog Projects

Congratulations to everyone at MESVision on the launch of a new design for their homepage and members section of their website. MESVision is a vision insurance provider, with over 20,000 doctors in its nationwide network, and has partnered with Loud Dog since 2002 to develop its website and brand. Loud Dog worked with MESVision to…

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Sailing the Open Seas with OpenSFS

By on Dec 19, 2012 in Loud Dog Projects

Congrats to our friends at OpenSFS on the launch of their newly redesigned website. OpenSFS facilitates vendor-neutral development and promotion of the open-source file systems that support many of the world’s largest and most complex computing environments. Loud Dog worked with the team at OpenSFS to develop a new look and feel that conveys the…

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Loud Dog Wins Interactive Media Award

By on Dec 14, 2012 in Loud Dog News

Loud Dog’s redesign of La Casa de las Madres’ website has been recognized for Outstanding Achievement by the Interactive Media Awards. The Interactive Media Awards honor individuals and organizations for their outstanding achievement in website design and development. Submissions are evaluated on design, content, feature functionality, usability, and standards compliance & cross browser compatibility. You…

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Namestorming

By on Nov 7, 2012 in Branding Fundamentals

Series Note: This is third post in a series of articles exploring corporate and product naming theory and processes. Once you have a brand structure defined and understand the basics of naming, it’s time to build a list of potential names. Namestorming is Loud Dog’s term for the brainstorm sessions we do to develop new…

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The Loud Dog Fall Soundtrack

By on Oct 18, 2012 in Loud Dog Culture

The rise of the open office has made headphones and music an essential part of the workday for many and it’s no different here at the Loud Dog office. Though we love collaborating at a coworker’s desk or brainstorming on our comfy red couches, most of the time, we’ve all got headphones on and are…

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