Brand and Identity Design

If your tagline isn’t incredibly awesome, stop using it now! Create a great one, or don’t use one at all.

We’ve been working on a community project this summer to create an event theme and identity for La Casa de las Madres’ fall fundraiser. Want to see the results?

Behold! Loud Dog now has a LinkedIn Company page! Is this good? What the heck is LinkedIn anyhow? Why should you care?

Rejoice! Louddog has a facebook page!

Hell froze over the other day. Well, momentarily anyway. Steve Ballmer, in an apparent moment of befuddlement and rare “truthiness” seems to have opened the door a crack to the possibility that there’s something about open source that may actually not be a commie pinko plot.

What are favicons? Why should you use them? How do you make them? Where do they go? What is the meaning of life? Read on, as I gamely tackle these vexing questions. Well, the last one I can answer now. It is of course, forty two.

By now, surely everyone with an interweb connection has taken note of the stark contrast between the Obama and MacCain campaign’s marketing savvy or complete lack thereof - “let’s go with this lovely lime green backdrop, it really brings out your eyes!”.

Via Speak Up, we came across this little audio treasure; an all-too-true sentiment of what can happen when there’s a breakdown in client communication.

Andy Rutledge responds to Milton Glazer’s essay at AIGA with this comparison of art and design:

Art involves no responsibility to anyone other than the artist’s ideas, ideals, vision and purpose. Design, on the other hand, involves a responsibility to everyone and everything other than those things. For example: to the client’s needs, the client’s aims, the client’s expectation of result, the clients’ customers’ expectations, needs and concerns, …even to the public at-large.