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Brand and Identity Design

Nuage Networks: A brand new brand

By on May 31, 2013 in Brand and Identity Design

Alcatel-Lucent, the global telecommunications giant, approached Loud Dog in late 2012 with an exciting opportunity: they were launching a spin-out startup venture, called Nuage Networks, which would introduce a next-generation software-defined networking (SDN) solution. “Nuage” is French for “cloud” and their software will help massive datacenters make delivery for cloud services a reality. With a team composed of…

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The ROI of branding

By on Sep 6, 2012 in Brand and Identity Design

A branding project is an expensive undertaking. What do you get for it? First, let’s make sure we’re on the same page about what a brand is, and what branding is. A brand is the association of your company’s image with its reputation. A branding project seeks to align these by creating a clear definition…

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Lend your voice to 1000 Voices Strong

By on Aug 30, 2012 in Brand and Identity Design

Working on the event for many months, Loud Dog has been anxiously awaiting the 35th anniversary celebration for La Casa de las Madres, which took place at the Fairmont last week. It was a beautiful event, complete with a red carpet hosted by Verizon, delicious hors d’oeuvres and wine, and 360 degree views of the…

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Help Us Win (More) Awards!

By on Aug 24, 2012 in Brand and Identity Design

Earlier this year, we designed a kickass logo for Chroma, some software made by our friends over at Whamcloud. We told you all about our creative rationale and our really clever interpretation of what their software does in a blog post. Then Whamcloud got bought by Intel, which we thought was exciting (we’re sure it…

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Celebrating 35 Years of Transforming Lives

By on Aug 3, 2012 in Brand and Identity Design

La Casa de las Madres is a community organization in San Francisco providing refuge and support for victims of domestic violence since 1976. This year, La Casa is hosting a special celebration to commemorate its 35th year of service and the milestones accomplished with the help of its donors and supporters. Because La Casa only celebrates…

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Diving Deeper with Whamcloud and Chroma

By on Jun 18, 2012 in Brand and Identity Design

Update: This article has been expanded to include more detail about the Chroma logo’s conception and development. Also, it was named one of 2012’s Top Ten Logos by HOW Magazine. Congratulations to our friends at Whamcloud on the launch of their flagship software product, Chroma. Their new software runs on top of Lustre, a filesystem used by…

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Names reinforce brand positioning

By on Apr 5, 2012 in Brand and Identity Design

Series Note: This is second post in a series of articles exploring corporate and product naming theory and processes.  The naming process can be a lot to bite off at one time, so we’re hoping this series of articles will provide different frameworks and lenses to evaluate names. The previous article in this series discussed how…

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Announcing, Hosted by Cloudera

By on Mar 13, 2012 in Brand and Identity Design

We’re happy to support our friends at Cloudera as they launch The first event of its kind, HBaseCon will bring HBase users, contributors, administrators, and app developers to San Francisco for a one-day event. Loud Dog worked with Cloudera, the host of HBaseCon, to design the event identity and event microsite, using our own…

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Defining your brand structure

By on Feb 15, 2012 in Brand and Identity Design

Series Note: This is first in a series of articles exploring corporate and product naming theory and processes.  At the most basic level, coming up with a name is easy: just write down a bunch of ideas, and pick the one that you like best. Of course, this is easier said than done. You can…

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Ginormously Scalable and Wicked Fast: Redesigning

By on Nov 28, 2011 in Brand and Identity Design, Loud Dog News, Loud Dog Projects

Whamcloud has nothing to do with Wham!, the 80’s band, and has everything to do with High Performance Computing. Loud Dog recently worked with Whamcloud to document their brand personality and express it through their redesigned website. Congratulations on your launch, Whamcloud!

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