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Brand and Identity Design

Nuage Networks: A brand new brand

By on May 31, 2013 in Brand and Identity Design, Loud Dog Projects

Want to know what the process for a brand project is like at Loud Dog? We’ve written a behind the scenes look at our most recent brand launch for Nuage Networks. Check it out.

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The ROI of branding

By on Sep 6, 2012 in Brand and Identity Design, Branding Fundamentals

A branding project is an expensive undertaking. What do you get for it?

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Lend your voice to 1000 Voices Strong

By on Aug 30, 2012 in Brand and Identity Design

Check out photos from last week’s event, 35 years of Transforming Lives with La Casa de las Madres, where we unveiled a new awareness campaign and supporting video for 1000 Voices Strong. Get a first look at the campaign video, recently featured in SF Egotist.

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Help Us Win (More) Awards!

By on Aug 24, 2012 in Brand and Identity Design, Loud Dog News

Earlier this year, we designed a kickass logo for Chroma, some software made by our friends over at Whamcloud. We told you all about our creative rationale and our really clever interpretation of what their software does in a blog post. Then Whamcloud got bought by Intel, which we thought was exciting (we’re sure it…

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Celebrating 35 Years of Transforming Lives

By on Aug 3, 2012 in Brand and Identity Design, Loud Dog News, Loud Dog Projects

La Casa de las Madres is a community organization in San Francisco providing refuge and support for victims of domestic violence since 1976. This year, La Casa is hosting a special celebration to commemorate its 35th year of service and the milestones accomplished with the help of its donors and supporters. Because La Casa only celebrates…

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Diving Deeper with Whamcloud and Chroma

By on Jun 18, 2012 in Brand and Identity Design, Loud Dog Projects

Loud Dog recently took another deep dive into the world of high performance computing (HPC) when we created an award-winning product identity for Whamcloud’s flagship software offering. Learn more about it.

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Names reinforce brand positioning

By on Apr 5, 2012 in Brand and Identity Design, Branding Fundamentals

A good name can contribute to your brand equity, and can support your company’s positioning. In this article, we explore different types of words, different types of names to understand how they work together.

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Announcing HBaseCon.com, Hosted by Cloudera

By on Mar 13, 2012 in Brand and Identity Design, Loud Dog Projects, Web Design

We’re happy to support our friends at Cloudera as they launch HBaseCon.com. The first event of its kind, HBaseCon will bring HBase users, contributors, administrators, and app developers to San Francisco for a one-day event. Loud Dog worked with Cloudera, the host of HBaseCon, to design the event identity and event microsite, using our own…

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Defining your brand structure

By on Feb 15, 2012 in Brand and Identity Design, Branding Fundamentals

At the most basic level, coming up with a name is easy: just write down a bunch of ideas, and pick the one that you like best. But this is easier said than done. Maximize your chances of success by defining your brand structure first.

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Ginormously Scalable and Wicked Fast: Redesigning Whamcloud.com

By on Nov 28, 2011 in Brand and Identity Design, Loud Dog News, Loud Dog Projects

Whamcloud has nothing to do with Wham!, the 80’s band, and has everything to do with High Performance Computing. Loud Dog recently worked with Whamcloud to document their brand personality and express it through their redesigned website. Congratulations on your launch, Whamcloud!

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