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Branding Fundamentals

Namestorming

By on Nov 7, 2012 in Branding Fundamentals, Business Strategy

Namestorming is Loud Dog’s term for the brainstorm sessions we do to develop new names for clients. Learn more about our process in this post from our series on corporate and product naming.

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The ROI of branding

By on Sep 6, 2012 in Brand and Identity Design, Branding Fundamentals

A branding project is an expensive undertaking. What do you get for it?

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Names reinforce brand positioning

By on Apr 5, 2012 in Brand and Identity Design, Branding Fundamentals

A good name can contribute to your brand equity, and can support your company’s positioning. In this article, we explore different types of words, different types of names to understand how they work together.

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Defining your brand structure

By on Feb 15, 2012 in Brand and Identity Design, Branding Fundamentals

At the most basic level, coming up with a name is easy: just write down a bunch of ideas, and pick the one that you like best. But this is easier said than done. Maximize your chances of success by defining your brand structure first.

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Creating taglines

By on Nov 8, 2011 in Brand and Identity Design, Branding Fundamentals

A tagline can be one of your most powerful marketing tools – it can describe what you do, generate interest, and make your brand more memorable. It’s important to note, however, that as great as taglines are, sometimes they aren’t necessary and can be distracting. While every company must have a name, logo, and visual…

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Brands and branding

By on Jun 14, 2011 in Brand and Identity Design, Branding Fundamentals, Business Strategy

In this article, Josh Orum explains Loud Dog’s brand model, describes what a brand is, identifies the pieces that go into its creation, and discusses how brands are a management tool as well as a marketing tool.

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