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Branding Fundamentals


By on Nov 7, 2012 in Branding Fundamentals

Series Note: This is third post in a series of articles exploring corporate and product naming theory and processes. Once you have a brand structure defined and understand the basics of naming, it’s time to build a list of potential names. Namestorming is Loud Dog’s term for the brainstorm sessions we do to develop new…

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Creating taglines

By on Nov 8, 2011 in Brand and Identity Design, Branding Fundamentals

A tagline can be one of your most powerful marketing tools – it can describe what you do, generate interest, and make your brand more memorable. It’s important to note, however, that as great as taglines are, sometimes they aren’t necessary and can be distracting. While every company must have a name, logo, and visual…

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Brands and branding

By on Jun 14, 2011 in Brand and Identity Design, Branding Fundamentals, Business Strategy

In this article, Josh Orum explains Loud Dog’s brand model, describes what a brand is, identifies the pieces that go into its creation, and discusses how brands are a management tool as well as a marketing tool.

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