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Search Engine Optimization & Marketing

Loud Doggies Learn Revenue Marketing

By on Mar 16, 2011 in Search Engine Optimization & Marketing

I got knee deep in marketing and sales jargon last week when I attended Marketo’s Revenue Rockstar event. We have a client who relies on Marketo pretty heavily, so I wanted to learn more about this new marketing tool. Once I got past the cheesy Marketo mascot shaking our hands in the lobby and the…

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Make Web 2.0 Websites Search Engine Accessible

By on Nov 6, 2007 in Search Engine Optimization & Marketing

All the JavaScript in many “Web 2.0” websites makes them hard for search engines to read (and index). Search Engine Land’s Chris Silver Smith describes how to make Web 2.0 websites in this article about Why Many Web 2.0 Developers Are Search Morons.

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Local SEO: Four steps to the top of local search.

By on Oct 15, 2007 in Search Engine Optimization & Marketing

Local search engine marketing is different than normal (“global”?) SEM, and it requires different techniques to get your local site to the top, whether you have a single local presence or many local presences. Josh explores the ins-and-outs of this new arena and identifies the four key steps to the top.

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Good “description” tags are critical to search engine traffic.

By on Mar 12, 2007 in Search Engine Optimization & Marketing

Until you are in the top two results for your keywords, it pays to invest in creating an enticing, compelling description for your site – it may be even more important than other techniques. I hope that if you’re reading this, you’re familiar with basic search engine optimization, and are aware that getting SEO and…

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5 Steps to Basic Search Engine Optimization

By on Jun 26, 2006 in Search Engine Optimization & Marketing

Websites should be built with search engines in mind, although not as top priority. Happily, a basic level of optimization is relatively easy, and will help your users as much as it does your site ranking. First, build the site using standards-compliant, semantically correct HTML. Semantically correct HTML places headers within header tags, normal text…

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Search Engine Optimization: It's all about the content

By on Oct 17, 2005 in Search Engine Optimization & Marketing

When working to improve your website’s search engine ranking, it’s easy to get focused on coding and technical details and forget that they actually play a relatively small role in your overall results. When clients ask me what they should do to optimize their sites for search engines, my frequent recommendation is to use that…

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Fifty Tools for Writing

By on Jun 14, 2005 in Search Engine Optimization & Marketing, Web Design

Roy Peter Clark, a “Senior Scholar” at the Poynter Institute gathers together his Fifty Top Writing Tips for our purusal. Recognizing that design is more than looking good leads naturally to embracing good writing as an integral part of good design. Thanks, Roy!

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Easy-to-use websites need to be easy-to-find.

By on Dec 27, 2004 in Search Engine Optimization & Marketing

Designers need to remember that part of the customers’ experience is **finding and returning** to the website. Josh explores the various aspects of search engine marketing in this article originally written in 2004 and updated throughout the years.

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