Loud Dog Links

March 5, 2009

• Twitter = YouTube. - John Battelle's Searchblog
  Is Twitter ripe for a Google takeover?
  by: Martin Ferrini | tags: business, google, marketing, news, search, social, twitter, web, YouTube

February 11, 2009

• 10 Harsh Truths About Corporate Websites | How-To | Smashing Magazine
  Great article about the challenges of maintaining corporate websites.
  by: Martin Ferrini | tags: business, corporate, design, development, howto, louddog, marketing, smashingmagazine, strategy, usability, web, webdesign

February 6, 2009

• 30+ Apps for Doing Business on Facebook
  More tips for business promotion on facebook. Yipee!
  by: Martin Ferrini | tags: applications, apps, branding, business, facebook, howto, marketing, media, networking, productivity, promotion, social, social.media, socialmedia, socialnetworking, technology, tips, tools, web2.0
• 10 Things All Businesses Should Do to Market More Effectively on Facebook
  Marketing tips for business facebook pages
  by: Martin Ferrini | tags: advertising, business, facebook, howto, marketing, promotion, social, socialmedia, socialnetworking

January 7, 2009

• Why the Obama "Brand" Is Working (Newsweek)
  This is an old article, but I'm linking to it because it emphasizes the importance of consistent branding, and the fact that when it comes to branding, as with most things, the details really matter.
  by: Josh Orum | tags: branding, design, marketing

November 5, 2008

• 6 Steps For Building Successful Websites
  A great overview of the key points.
  by: Matt DeClaire | tags: design, marketing

November 2, 2008

• Ask HN: What is the best way to promote your new fancy web application? (Hacker News)
  Interesting, creative ideas on marketing a website/product.
  by: Josh Orum | tags: marketing, promotion

October 31, 2008

• The Magic of Metaphor (UXmatters)
  Metaphor teaches. Metaphor influences. Are you drawing on its power? Perhaps not, because many major works on writing for interactive products make little mention of it. To help encourage better use of metaphor, this column describes both the usefulness of shallow metaphors and the potential of deep metaphors, while offering tips and examples.
  by: Josh Orum | tags: marketing, uxDesign

October 9, 2008

• Five Fundamentals of Integrated Marketing (ClickZ)
  Integrated marketing is customer-focused marketing. Customer-focused marketing requires relevant communications, interactions, and content, regardless of channel and customer interaction point.
  by: Josh Orum | tags: marketing

October 2, 2008

• Online Business Directory
  Jigsaw allows users to find companies based on advanced search criteria. These might be the Glengarry leads.
  by: Matt DeClaire | tags: business, marketing

September 24, 2008

• Product Development IS Marketing, And Vice Versa (AMEX Open Forum)
  John Battelle says, "every single interaction the customer has with your business can and should be seen as marketing." Of course, it's also branding.
  by: Josh Orum | tags: business, marketing

May 19, 2008

• Inside Brand Obama. A really nice video illuminating the story behind the excellent "branding" of the Barack Obama campaign
  It really is a fantastic logo and logotype. Hopeful, patriotic, very modern yet evocative of tradition and flexible enough to be customized for all the various Obama centric groups.
  by: Martin Ferrini | tags: branding, design, identity, logo, marketing

April 27, 2008

• Seth's Blog: Write like a blogger
  by: Jodi Wing | tags: blogging, marketing, tips

March 26, 2008

• Make It Fun to Keep Them Loyal
  This article addresses the "enjoyable" aspect of website design that is essential to our Design Framework at Loud Dog.
  by: Jodi Wing | tags: design, marketing, UserExperience
• 10 Tips For Your First Email Campaign
  by: Matt DeClaire | tags: email, marketing